Adam Charlton

Adam Charlton is an independent branding designer based in Brighton

After running my own branding studio based in Hong Kong, I now live and work in Brighton, crafting engaging visual identities through insightful strategy and critical design processes. With a boutique, internationally distributed team, we are uniquely poised to work on projects of all scales.

Working with clients across industries, both locally and internationally, we help businesses understand and express their purpose through their visual identity to ensure they have lasting emotional impact.


Clients & partners

We work with all sizes of organisations including startups and multinationals across industries of fashion, retail, technology, healthcare, hospitality, finance and property development.

I have worked with clients across the globe including Europe, Hong Kong, China, South Korea, Japan and the United States. Current and past clients include Marriott International, JPMorgan, Bupa, Fair Trade Hong Kong, Swire Properties and Sino Group.



Every project has a different set of challenges with a unique scope of work. Commonly, projects will include branding, visual identity system, and deliverables such as brand guidelines, print and digital.

— Brand identity
— Graphic design
— Packaging & print
— Typographic design
— Visual identity systems

— Brand guardianship
— Brand strategy
— Naming
— Positioning
— Tone of voice