Charlton Studio
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Phase 1
—Strategy

We begin with a strategy stage where we get to know you and your company and prescribe positioning and brand personality.

 
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1. Vision

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2. Brand DNA

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3. Values

 
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4. Audience

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5. Personality

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6. Competitors

 
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Phase 2
—Creative

We're open collaborators. We don't have a cave where we sit and wait for creative miracles to happen.

With you, we create an identity with the goal of competitive positioning in the today's noisy markets. We creat three-five concepts and normally work through three critiques and design revision stages to reach the finalised identity.

We begin with a strategy stage where we get to know you and your company and prescribe positioning and brand personality. From this foundation we move onto the visual identity phase where we create identity concepts presenting, and revising with our clients. Once the identity is finalised, we execute the brand across print and digital touchpoints and brand guidelines. We create and handover everything the you need to launch your new brand into the world.

 
 
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Phase 3
—Brand Launch

Whether we're helping you touch up an existing brand or burning it to the ground and start over, we're with you for the whole journey.

 
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Brand guidelines
—Tone & Voice
—Logo construction and usage
—Visual identity system

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Print communications
—Design templates
—Artwork production
—Advertisement

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Digital communications
—Social media templates
—Website design & development
—E-commerce

 
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